BIG TV DTH would initially offer over 200 channels with digital quality picture and sound. This service would be available in over 10 million outlets across 6,500 towns thus making it country`s largest retail rollout of a home entertainment product and service.
At the time of launch, BIG TV`s Fully Digital Home Entertainment Service would be available starting at Rs 1,490 which would include 3 month complimentary subscription. BIG TV also offers multiple price points and packages suiting the needs of all customer segments.
On this launch, Anil Dhirubhai Ambani, Chairman, Reliance ADA Group, said, ``The huge potential of a quality and value offering in the Home Entertainment Service market offers us a unique opportunity to tap the strengths and synergies of telecommunications and entertainment sectors embedded within Reliance ADA Group. With the launch of BIG TV DTH, we aim to offer a unique viewing experience in millions of Indian homes, further accelerate the growth momentum and enhance value for many million shareholders of Reliance Communications.``
BIG TV DTH Service, has set up a Call Center capacity capable of handling over 50,000 calls daily, in 11 Indian languages including English, across two locations to enable high-quality and speedy response to all customer queries.
Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications, said, ``BIG TV launch will mark the shift of TV content control from broadcaster to customer hands and define the future of TV viewing in India.``
Shares of RCom declined Rs 12.6, or 3.06%, to settle at Rs 399.8. The total volume of shares traded was 2,234,666 at the BSE (Tuesday).
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