"SUN TV Network Ltd one of the largest Television Broadcasters in India, Operates Satellite Television Channels across four languages of Tamil, Telugu, Kannada and Malayalam. With the sustained viewership and consistent higher ratings, the Company is increasing its advertisement rates with effect from February 01, 2008, in Tamil Channel the Company by 10 % to 21 %, in Telugu Channel Gemini TV by 15 %, in Kannada Channel Udaya TV by 10 % to 20 %, in Malayalam Channel Surya TV by 3 % to 13 %. Two programmes of the Company whose TRPs are extremely high, the hike in advertisement rates is over 30%. For other channels like Sun Music, Sun News, Gemini Music, Gemini News, Teja, Udaya Movies, Udaya Varthagalu, Udaya II, Kiran the increase in advertisement rates range from 10% to 25%. Simultaneously, the slot fees (broadcast fees) received from the content producers is also increased proportionately effective from February 15, 2008.
Tuesday, January 8, 2008
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